Account-based marketing for business travel platform
Project
Overview
Our client is focused on simplifying remote work and business travel by automating the management of legal and tax risks. Their platform helps companies efficiently manage cross-border operations while ensuring compliance with employment laws and travel regulations.
Account Based Marketing
Retention Marketing
Organic Growth
Content Marketing
With limited visibility into the sales pipeline and few established processes and automations, the sales team struggled to convert sales-ready leads into customers.
Despite a steady flow of leads, few were converting to customers for our client's mid- and high-end products.
Prospects and customers struggled to understand the full value of our client's offerings, and the company was not ranking for high-purchase intent keywords in its category.
Metriqal organized and segmented the database, assigned relevant lifecycle stages, implemented lead scoring, set up notifications for sales reps, and established full funnel automation. We also created detailed reports and dashboards to accurately monitor the sales funnel.
We created email nurturing campaigns and workflows for segmented audiences, with content tailored to lifecycle stage, job position, lead score, etc. We created paid retargeting ad campaigns and developed a monthly webinar series with topics tailored to each audience.
In addition to paid search campaigns, we implemented regular keyword-rich content creation in the form of blog posts and pillar pages, developed landing pages with improved product positioning, and performed on-page optimization to support a robust SEO strategy.
Results
+48%
Increase in average monthly revenue
+117%
Increase in organic impressions
$260K
Influenced revenue from 6 webinars
+109%
Increase in contacts worked by sales
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